About New Capital Link Foundation
We're the charitable arm of New Capital Link, built on a simple belief: the same rigour, research and discipline that guide sound investment decisions can guide charitable giving too. We don't collect public donations — we choose a small number of causes, get close to them, and support them properly.
Built from a belief, not a brochure
New Capital Link Foundation exists because New Capital Link's success created an opportunity — and a responsibility — to give something back in a way that actually lasts. Rather than setting up a conventional fundraising arm, CEO Rachel Buscall took a different view: that the discipline of evaluating investments, understanding risk and measuring outcomes could be applied just as usefully to charitable work.
That thinking became the Foundation. We research the charities we work with, look closely at their leadership, and build clear metrics before we commit to anything, so we can track whether our involvement is actually making a difference — not just whether a cheque was written.
“We apply the same analytical rigour to our charitable work that guides our investment decisions.”
Read more about the people driving this work on our Meet the Team page.
- Grown directly out of New Capital Link's investment expertise
- Every partner is researched and its leadership evaluated first
- We build clear metrics to measure the outcomes of our support
- We do not accept donations from members of the public, ever
- We welcome recommendations for causes via our Suggestions page
Not your typical corporate giving programme
Most corporate giving spreads modest sums across many causes. We deliberately do the opposite.
Deep, not wide
We back a small number of causes closely rather than scattering many small donations. Fewer partnerships mean more attention, more resource and more staying power for each one.
Expertise, not just cheques
Alongside funding and essential donations, our people volunteer their time and bring financial planning, operational and strategic skills directly to the causes we support.
Metrics that matter
Before we commit, we research each charity and evaluate its leadership. Then we set clear metrics so we can see, systematically, whether our support is achieving what it set out to.
No public donations
We don't run public appeals or collection tins. Keeping our focus narrow avoids the overhead of fundraising, so the time and resource we do commit go further for the causes we choose.
Where we choose to make a difference
Homelessness
Supporting organisations that provide accommodation, outreach and pathways off the streets, especially through the winter months when the need is most urgent.
Education & Access
Backing initiatives that give underprivileged children and young people access to the technology and learning tools they need to succeed.
Community Development
Investing time and expertise in projects that build stronger, more resilient local communities for the long term.
Curious about the people behind this work? Visit Meet the Team, read what others have said on our Reviews page, or see our latest coverage on Press. Have a question we haven't answered here? Get in touch.
Know a cause that deserves this kind of support?
We don't take donations — but we always want to hear about organisations doing meaningful work in homelessness, education or community development.